Blue ocean strategy with boss business simulation stratx. Red round the major work in the red rounds was market trend analysis, segment targeting and positioning, research and up gradation and marketing decisions. Blue estate download free for windows 7, 8, 10 ocean of games. Jul 16, 2015 the blue ocean strategy is a reconstructionist view of the market where no accepted boundaries or structure is present. Jan 22, 20 learnings from blue ocean strategy simulation submitted to professor guoli chen by aman chopra 2. Download ppt blue ocean strategy simulation round blue2 debrief. Using blue ocean strategy since i did my internship with sony amusement telecasting s selling division, i will now seek and use my acquisition from the bluish ocean scheme to the same. The profit is much easier than the rivalry with the competition on existing markets.
Chan kim, the market universe is composed of two types of oceans. Blue ocean strategy is a method of creating business strategy of the enterprise, which was described in a book by w. Team blue ocean offerings i will first briefly introduce the stratx. This blog article is a overview of some of the key points of the book by w. Blue ocean strategy simulation boss stratx simulations. Blue ocean strategy simulation challenge everything you thought you knew about what it takes to achieve strategic success, with a strategy game that illustrates blue ocean strategy methodology and tools.
Blue ocean strategy simulation blue ocean strategy authored by insead professors w. Venture strategies have been used by large multinationals for decades. Each tool has a slide for the description and application within the strategy analysis. Blue ocean strategy presentation here you will find a presentation containing an overview of the main concepts of blue ocean strategy. Ppt blue ocean strategy simulation boss powerpoint. Blue ocean strategy powerpoint template is a professional and modern presentation for the description or explanation of the blue ocean strategy theory. Market strategy simulation for blue ocean free essay. Content like articles and pictures in this application were. Insead the buyer utility map is a perfect companion tool for analyzing the buyer experience and identifying hidden opportunities to create blue oceans. This sustainability can be traced to these imitation barriers. Round blue 1 starts in year 44 and is oneyear long.
How to create uncontested market space and make the competition irrelevant is the. Blue ocean pedagogical materials, used in over 2,800 universities and in almost every country in the world, go beyond the standard casebased method. Blue ocean strategy simulator free download as powerpoint presentation. How to create uncontested market space and make the competition irrelevant, a book by professors w. Blue ocean strategy presentation blue ocean strategy. Blue ocean strategy powerpoint template slidemodel. When set was foremost launched, the belongingss it had were advanced and targeted largely sec a and b audience. Through 9 successive years, they have a chance to break away from a highly competitive environment called the red ocean and create a blue ocean. The greatest challenge that the blue ocean strategy simulation offered was that the simulation did not provide any intelligence as to what exact level the consumer wanted for a particular feature. Download it once and read it on your kindle device, pc, phones or tablets.
A gaming simulation approach to understanding blue ocean strategy. Blue ocean strategy simulation learnings slideshare. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking. Blue ocean strategy simulation introducing stratxs latest strategy simulation theory by simulation design and development byw. Are you looking for an effective, engaging way to teach your course participants the power of blue ocean strategy. Chapter 3 reconstruct market boundaries third principle of blue ocean strategy conceiving new market space how. Dec 11, 2016 get rich fast in blue ocean tycoon using our nifty new money mod blue ocean tycoon is the best simulation game of the docks tycoon on the mobile market. Mar 20, 2020 blue estates may be performed a variety of controls like a mouse, keyboard, xbox control along with leap motion controller.
Your course participants will truly experience the power of blue ocean strategy by applying the theory and using the methodologies and tools described in the book. Jul 03, 2019 52 kinds of ships are prepared there are blue ocean tycoon, ferry, container line, grain line, lng tank vessel etc. More often then not, a blue ocean strategy will go without credible challenges for ten to fifteen years. The structure can be created or recreated by the steps taken by players in the market. Blue ocean shift is the essential follow up to blue ocean strategy, the classic and 3. By clicking on the link below, you can download the file, save it to your computer and use it to introduce blue ocean strategy concepts in your presentations. In this article you will learn the plan they outline for how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. What a company will do if it adopts a blue ocean strategy skills practiced making connections use understanding of the concept of a blue ocean strategy to identify its effects on a business.
Aug 28, 2012 blue ocean strategy is often compared to venture strategy. Blue ocean strategy is a book published in 2005 and written by w. Our multimedia cases and interactive exercises are designed to help you build a deeper understanding of key blue ocean strategy concepts, developed by worldrenowned professors chan kim and renee mauborgne. Sep 24, 2017 in 2005, blue ocean strategy, expanded edition. As team iabet, we played the blue ocean strategy simulation to maintain our product in the competitive scenario using both low cost and differentiation.
Insead blue ocean strategy institutes codirectors, chan kim and renee mauborgne, will issue a blue ocean certificate that establishes proficiency of insead mba participants who have successfully completed the two dedicated blue ocean strategy courses. Featuring articles, videos, interviews and opinion pieces. This templates provides iconography and diagrams to work with the blue ocean strategy tools. Blue ocean strategy demo download free download at. Kim and renee mauborgne, blue ocean strategy suggests an organisation should look to create a new demand in an uncontested market space. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Ppt blue ocean strategy simulation boss powerpoint presentation free to download id. Blue ocean strategy software is a product developed by wwwthis site is not directly affiliated with wwwall trademarks, registered trademarks, product names and company names or logos mentioned herein are the property of their respective owners.
Taking advantage of a total of various 52 units we wish you success in your business. Blue ocean strategy software free download for windows 10, 7. Blue ocean strategy demo download free download at rocket. The premise of the book is that companies can succeed by creating. Pdf blue ocean strategy download full pdf book download. Blue ocean strategy is based on the idea that every enterprise can achieve higher profit by creating new demand in noncompetitive market so called blue ocean. Some strategic planning models are based on theories that dont quite pan out during gotomarket executions. Your role is to assist the new executive team in creating a blue ocean.
Blue ocean strategy formulation the four principles of. Blue ocean strategy including examples and pdf download. The insead blue ocean strategy institute is dedicated to extending the research on blue ocean shift, blue ocean strategy, and blue ocean leadership by chan kim and renee mauborgne and disseminating it to professors, researchers and practitioners around the globe. At stratx simulations, weve created boss in collaboration with the authors of the international bestseller, blue ocean strategy. Use features like bookmarks, note taking and highlighting while reading blue ocean strategy, expanded edition.
An innovative, fun, and highly effective business strategy game, the blue ocean strategy simulation boss will help your students develop the skills they need. So powerful is blue ocean strategy, in fact, that a blue ocean strategic move can create brand equity that lasts for decades. Blue ocean strategy is a strategy that advice companies to go to a new market, which interest customers and avoid competition from the existing market. Blue ocean shift is the definitive guide to shift you, your team, and your organization to new heights of confidence, market creation, and growth. The six paths framework in formulating blue ocean strategy. In contrast, blue ocean strategy originated from a study that took place over 10 years and analyzed company successes and failures in more than 30 industries. Download a pdf version of the formulation teaching module here. Applying blue ocean strategy to digital marketing smart. However, there is a large difference between these two approaches. Chan kim and renee mauborgne, professors at insead and codirectors of the insead blue ocean strategy institute. Participants compete and each manage their virtual companies.
Portrelated upgrades and instant advertising system each port has different value of the trading volume. Pdf blue ocean strategy bos has attracted a resurgence of. Get busy as you try and expand your business and grow it from the small one you start with to the biggest empire the world has ever seen. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. Blue ocean strategy simulation learnings linkedin slideshare. The blue ocean strategy simulation was designed with extensive input from the authors of the bestselling book blue ocean strategy. Having appreciated the conceptual distinction between a structuralist and reconstructionist view of strategy, the second session, paths to creating new market space, explores in depth the logic of creating new market spaces. Blue ocean strategy simulator video games video game consoles. Blue ocean simulation free download as powerpoint presentation. Learnings from blue ocean strategy simulation submitted to professor guoli chen by aman chopra 2. Blue ocean strategy formulation the four principles of strategy formation this blog article is a summary of the book by w. How to create uncontested market space and make the competition irrelevant. Nov 07, 2012 blue ocean strategy simulation in action cbsteach. Here the analytic tools of the strategy canvas and four actions framework of blue ocean strategy are introduced.
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